Humans have been debating ethical behaviour since the first group decided to share a cave. A lot has changed, but the question, "How should we behave toward each other?" is still vitally important. In this session we will examine Aristotle’s Virtue Ethics, a model that defines to this day ethical business and leadership practices, and how to put it into action in the bereavement profession. We will discuss questions such as, what are my obligations to my employees/employer and what are my obligations to my clients? Is it my business to make money or to help people, and how can I ethically do both? We will also examine Social Contract Theory and the question, “How do I balance my individual rights and personal gain against my obligations to society and to others?”